Brand Management

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Two versions of the Vision Advertising, one normal and one in rainbow, side by side.

Local and National Event Branding for Your Business

The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding

Slideshow and conference table at Clark University from our brand marketing workshop.

Important Takeaways from Our Brand Marketing Workshop

At the end of March, myself representing Vision, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop

Workstations and staff gathered around the word rebrand.

When and Why Should You Rebrand Your Company?

There are many reasons to rebrand your company – and there many reasons why you should not. In this digital age, it is both very easy and very hard to rebrand completely, and for the

Social Media printed on textiles.

The Leap into Social Media as an Established Brand

For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established,