brand reputation management

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A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the

Reputation Management: Who Reviews the Reviews?

One of the perks and perils of being a modern company is your online presence. Without having to do anything yourself, information will be collected and submitted to help people find you. Some of this

A gauge that measures reputation from bad to excellent.

Keys to Successful Brand Reputation Management

In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand.