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In our podcast episode, Evaluating Your Current Brand’s Strength and Weaknesses, co-hosts Julia and Laura talk all about branding—specifically what it is really. As a companion post to that podcast, we will deep-dive today into
From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business
A logo is a visual foundation for your brand’s identity. We’re told “you can’t judge a book by its cover,” but business logos are often the exception to that rule. A logo can both entice
