Cambridge Analytica

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Online Advertising: A Marketing Agency’s Perspective

Ever since the Cambridge Analytica scandal, people have grown more aware of the sheer volume of private data that platforms from Google to Facebook share to their ad creators and sell to third parties. This,

Smartphone in hand with logo of popular social network Facebook. Cambridge Analytica emblem in background.

Advertising on Facebook After the Cambridge Analytica Scandal

It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of