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In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.
Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them
Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even
To achieve the goal of converting subscribers into buyers, you have to send them emails that are relevant and contextual to them. Promoted deals of the day, loyalty programs, time-limited coupon codes, product launches—all of
Without question, email marketing is one of the best ways to turn one-time shoppers into long-term customers. It’s a way for you to target your audience, stay connected with them, and build brand loyalty in
