Cutting Ineffective Marketing Strategies
Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not
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Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not
In today’s crowded digital landscape, it’s not enough to simply produce content and hope for the best. To stand out, you need to become a thought leader — someone who consistently creates innovative, high-quality content
LinkedIn sits in an interesting intersection of a social media platform and a professional employment tool. But can it be more? In the enVisioning Success podcast episode, How to Leverage Linkedin to Sell, co-hosts Laura
Whether turning your solopreneur to a full business or working on separating your personal brand from work, there are key differences in managing business and personal branding you need to heed to avoid issues. This
As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought
If you’re in the market for a marketing agency to help with your business, you’ll find a wide range of prices and promises. Today, we will look at marketing companies that provide nicely packaged “products”
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win,
There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good
Marketing without clear options for further steps (ideally into a sales funnel) is “brand recognition” at best and wasted time at worst. But, if that next step is straight to a “buy now” button, you’ll
For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it
Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our
Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast