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In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This
With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad
CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing
By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the
