Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
We’ve lost count of how many times we’ve told our clients, “Less is more.” In advertising, trying to say everything at once is one of the fastest ways to get ignored. Nothing will land if
AI is everywhere. Content creation, social posts, even customer service—there’s no shortage of tools claiming to revolutionize your marketing. But here’s the thing: AI in marketing is only as good as the strategy behind it.
As a marketing agency, we know the value of awards—not just as a badge of honor, but as proof that the work we do matters. That’s why we’re proud to announce that Vision Advertising has
If your marketing strategy doesn’t include building a community, you’re sacrificing long-term customer loyalty and revenue. In our podcast episode, Creating a Community: Why Buying Becomes a Byproduct, we break down what community marketing means
If your marketing feels polished but forgettable, it’s probably missing one key step: emotion. Emotional marketing turns a message into a moment, something people connect with, remember, and act on. Our podcast episode, Magnetic Content
Empathy isn’t fluff—it’s one of the most effective tools in your marketing strategy. If your messaging focuses more on what you do rather than your audience’s feelings, you’re missing the mark. Emotional relevance makes people
Retention of both clients and staff comes down to one thing: clarity. If your communication isn’t clear, consistent, and aligned with your target audience, you’ll lose them. Polished writing helps, but you must understand your
When trust isn’t the priority, sales conversations quickly become one-sided. Rehearsed pitches leave little room to understand what the prospect actually needs. But here’s the truth: people don’t buy because you have the perfect pitch—they
Think marketing is the key to overnight business growth? Think again. One of the biggest misconceptions in business is treating marketing like a silver bullet. A quick fix for sales, visibility, and success. But that’s
Winning an award sounds like a major credibility boost—until you realize you have to pay for the nomination, selection, or even the win itself. Many professional awards operate on a pay-to-play model, promising prestige but
Not all clients are worth keeping. In fact, holding onto the wrong ones could be actively hurting your business. Whether they drain your time, underpay, or constantly push boundaries, letting go of bad-fit clients can
Are you building a business by blindly following “the rules?” Well—you might just be setting yourself up for failure. Just because something is widely accepted doesn’t mean it’s right—or even effective. Breaking those rules? That’s
