Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

How to Avoid Undervaluing Your Marketing

Treating marketing like an easy add-on to your business? Think again. If you’re not leveraging marketing to its full potential, you’re leaving serious cash on the table. Good marketing isn’t something that’s just “nice to

A magnifying glass hovering over a page of statistics

Cutting Ineffective Marketing Strategies

Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not

Person sitting at desk, with a finger pointing to a gear icon.

Optimizing Your Marketing Automation Strategy

The difference between success and struggle often comes down to one factor: staying ahead of the marketing curve. With technology moving at lightning speed, it’s crucial to leverage the right tools to keep your business

Finger pointing to the word delegate, with it branching off into human icons.

Delegation Strategies: The Art of Letting Go

If you own a business and you’re still trying to do everything yourself, it’s time to take a seat and listen up. I know, it’s hard to admit. But you just can’t. Here’s the truth

Optimize Your Marketing Post-Acquisition

Acquiring a new business? It’s an exciting opportunity to expand your reach, but there’s a lot to figure out— especially when it comes to marketing. After acquisition, take a step back and evaluate. Yes, you

Icons with red arrows denoting delegation from a manager to other workers with background of a business man with pen.

Why (and How) You Should Delegate Your Marketing

As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought

Hand turning dial labeled ROI.

The Short and Long-Term ROI of Marketing

In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term

Marketing analytics and datapoints show on multiple devices.

Reviewing and Making Strategic Changes with Marketing Analytics

Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only

Team of marketers meet at a conference table to discuss marketing strategy.

3 Signs You Need to Invest in Strategic Marketing

You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting

Two marketers analyze a client's information as part of a marketing plan.

What Should I Look for in a Marketing Plan?

Whether you’re working with an internal marketing department or an outside marketing agency, the first step to any major marketing push should be a marketing plan. As discussed by enVisioning Success co-hosts Julia and Laura