“It Worked for My Friend’s Business” Is Terrible Marketing Advice
To preface this, I want to say that not all advice you get second-hand is terrible; it’s just anecdotal. And that is (for the factors we’ll go into below) much, much more likely to be
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To preface this, I want to say that not all advice you get second-hand is terrible; it’s just anecdotal. And that is (for the factors we’ll go into below) much, much more likely to be
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Whether you’ve just started marketing initiatives or have had marketing for your business running for years, marketing without analysis is—at best—guesswork and, at worst, throwing good money after bad. It’s why marketing agencies can deliver
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While our co-hosts Laura and Julia focus on a specific year in their podcast episode, Where to Go Big: The Strategies Worth Doubling Down On in 2026, much of the marketing they review is timeless.
As “marketing as an app” services further integrate AI and automation into their client onboarding and interactions, the value to businesses that need marketing done for them drops. As covered in the episode, The Human
The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting
Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates
When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember
Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,
Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts
With the rise of large language models like ChatGPT, a milquetoast blog can be produced at the click of a button. In their most recent podcast episode, Marketing Should Attract AND Repel—Stop Watering It Down,
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