Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
Acquiring a new business? It’s an exciting opportunity to expand your reach, but there’s a lot to figure out— especially when it comes to marketing. After acquisition, take a step back and evaluate. Yes, you
As discussed in the podcast episode, How to Maximize the Selling Price of Your Business, co-hosts Laura and Julia emphasize how marketing plays a big role in making a buyer excited to give you the
As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought
In this week’s enVisioning Success podcast episode, Hiring the Right People, co-hosts Laura and Julia talk about the hiring practices you need to follow to have the best person for your position. But what happens
In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term
Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only
You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting
Whether you’re working with an internal marketing department or an outside marketing agency, the first step to any major marketing push should be a marketing plan. As discussed by enVisioning Success co-hosts Julia and Laura
We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision is all about making smarter decisions for your entrepreneurial journey, from established businesses
Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These
For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the
