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The goal of marketing is to drive sales. The goal of sales is to increase revenue. But what happens when your sales team is more frustrated than helped by your marketing? This could be a
Your marketing team is responsible for generating leads. Your sales team is responsible for turning those leads into revenue. It should be a straightforward pipeline, and both your sales and marketing teams should be marching
The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win,
