paid media

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Graphic of laptop with megaphone coming outward; thumbs up icons symbolizing likes float in the air.

What’s the Difference Between Marketing and Advertising?

For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business

Graphic conceptualizing marketing strategies and different types of media

Paid, Owned, and Earned Media: What’s the Difference?

Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the