Podcast

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Marketing Services icons, include analytics, website design, and social media.

Working with a Marketing Agency: Products vs. Services

If you’re in the market for a marketing agency to help with your business, you’ll find a wide range of prices and promises. Today, we will look at marketing companies that provide nicely packaged “products”

Individuals produce blogs and videos in front of a giant laptop as an example of expertise marketing.

Education as a Form of Expertise Marketing

Do you like to provide education to potential customers and the community at large when it comes to your business? You can also turn that into great marketing! In the enVisioning Success podcast episode, Fostering

Wooden building blocks on office desk with hand tilting block so both SQL and MQL can be read.

Focus on Marketing Qualified Leads or Sales Qualified Leads?

No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of

Marketer looking at computer screen with content marketing and customer journey icons.

The Marketing Analytics Behind Your Customer Journey

For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it

Hands shield "belief" written in wooden blocks from several "facts" written in wooden blocks as a representation of confirmation bias.

Dealing with Confirmation Bias in Marketing & Advertising

Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our

Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast