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Your marketing team is responsible for generating leads. Your sales team is responsible for turning those leads into revenue. It should be a straightforward pipeline, and both your sales and marketing teams should be marching
While our co-hosts Laura and Julia focus on a specific year in their podcast episode, Where to Go Big: The Strategies Worth Doubling Down On in 2026, much of the marketing they review is timeless.
The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win,
