Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
Running ads is expensive, so you always want to make sure you’re getting the best return on investment possible. For Google Ads, the answer is conversions. But that isn’t easy. They require work and a
The goal of marketing is to drive sales. The goal of sales is to increase revenue. But what happens when your sales team is more frustrated than helped by your marketing? This could be a
If you’ve run ads unsuccessfully in the past, where was the failure point? Sometimes the ads just don’t seem to work, but that isn’t always on marketing. It’s worth reviewing your business before and after
While the actual making of the average Google Ads for search is pretty straightforward and the targeting not too complicated if you know what you’re doing, it’s the problems that arise after you hit publish
Your marketing team is responsible for generating leads. Your sales team is responsible for turning those leads into revenue. It should be a straightforward pipeline, and both your sales and marketing teams should be marching
While our co-hosts Laura and Julia focus on a specific year in their podcast episode, Where to Go Big: The Strategies Worth Doubling Down On in 2026, much of the marketing they review is timeless.
The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win,
