Market Segmentation

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Graphic illustration of person sending an email to a subscriber on the other end who sits at a laptop.

How Often Should I Send Email Marketing Campaigns? Part 2

Email marketing is a great tool for reaching your customers, clients, fans, or supporters. Not only do you have full control of the message being sent, but by cultivating a list of email subscribers, you

Graphic illustration of man sitting at desk while emails fly into and out of his inbox.

How Often Should I Send Email Marketing Campaigns? Part 1

Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing