short-form video

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How Video Advertising Might Bring Back Long-Form Video

If you asked marketers for the last 5 videos what videos you should make for your brand, the answer was probably short-form videos. For better or worse, the internet’s attention span has diminished as every

A close up of a man's hand holding a phone with the Instagram Reels logo on the screen over a wooden table, atop of which sits a bowl of popcorn an earbuds.

Marketing Your Business on Instagram Reels

Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition