Social Media Marketing

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

A cellphone with earbuds sitting atop a laptop keyboard with the TikTok app displayed on the screen.

What is TikTok, and Is It Good for Selling?

As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social

Young woman covering mouth in astonishment while reading message on smartphone looking stunned.

Avoiding Social Media Cringe for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all

A woman recording an Instagram video in front of a cellphone on a tripod

How To Get Users to Watch Your Instagram Videos

Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video

A group of people sitting on a bench using their cellphones, representing new social media trends

Business Bootcamp: Tracking New Social Media Trends

Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses

"The Power of #Hashtag" written in an open notebook underneath a woman's hand holding a pen.

Using Instagram Hashtags to Increase Brand Exposure

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the

Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But