Social Media Marketing

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

"The Power of #Hashtag" written in an open notebook underneath a woman's hand holding a pen.

Using Instagram Hashtags to Increase Brand Exposure

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the

Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But

A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the

Woman's hands typing on a laptop keyboard in subdued lighting.

What Should Be My Employee Policy for Social Media?

We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed

10 Common Mistakes of Social Media Marketing

A business has to pour a lot of resources into social media marketing, so it can be really frustrating when it doesn’t pay off. But it’s important to realize it’s not the social media platform

Woman taking notes at computer watching webinar about social media strategy

Social Media 101 Webinar: Reaching Clients Online

Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales.