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Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business,
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence.
Ever since the Cambridge Analytica scandal, people have grown more aware of the sheer volume of private data that platforms from Google to Facebook share to their ad creators and sell to third parties. This,
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their
Being in the marketing industry for 19 years, we have seen our fair share of marketing mistakes. Have you ever looked at a company’s social media post and thought, “who signed off on this?” Marketing
There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending
Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established,
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having
You know as a business you should have a social media presence, but it can often feel like a huge hurdle. Social media engagement requires planning, design, and constant posting and monitoring. However, that first
