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While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to
Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn
If you’ve watched our Social Media 101 webinar, you’re aware that social media is an incredibly valuable marketing tool. On May 14th, we hosted the sequel webinar, Social Media 201, on Facebook Live to help
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales.
During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their
