Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity.
If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.
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Building Brand Trust: Keeping the Promises You Make in Marketing
Marketing isn’t just getting your message to people; it’s what you say (or don’t say). Your brand is, in many ways, built on the promises you make in marketing. Advanced marketing is all about building brand trust and keeping it, which can be easier said than done. Business promises are something co-hosts Laura and Julia
Marketing from First Principles: Two Things to Remember
The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting over after being burned, it’s essential to approach your marketing from first principles. Much like co-hosts Laura and Julia discuss
The Fight Against AI Marketing Slop
AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop, has paradoxically raised minimum expectations. In the podcast episode, The Death of Generic: Why Your Marketing Must Be a Knife,
Showing Expertise with Marketing for Service-Based Businesses
Now more than ever, there are many tools to make it easier to get your business online and selling. While product-based companies thrive or fail based on the quality and cost of their products, service-based businesses often struggle to compete. With out-of-the-box websites, AI-generated content, and abundant images, here is the marketing for service-based businesses
Marketing Haste Makes Marketing Waste
Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates Garbage, co-hosts Laura and Julia discuss the pitfalls of fast marketing. Today we’ll reinforce the marketing strategy and planning stages,
How to Use AI in Marketing: Treat It Like an Intern
AI is everywhere, promising everything, but businesses that have gone all-in often find the shortcomings themselves. In the podcast episode AI Won’t Save You—If You Suck at Marketing, co-hosts Julia and Laura talk about these shortcomings when it comes to marketing. Our rule of thumb? Treat AI like you would an intern: a potential timesaver