Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity.
If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.
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Building a Marketing Department for Your Company
As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When Hiring Internally Makes Sense and is expanded here. Whether your website needs are too complex for a one-every-five-years build, you
Avoiding Spaghetti Marketing in Your Business Strategy
One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses restarting their marketing from the ruins of failed attempts. Today we’re going to dive deeper into what spaghetti marketing is,
Marketing Options Without Building Out Your Marketing Department
Marketing is an organic part of any business, and it’s one whose responsibilities and scope can creep up on a business as it grows. The problem arises when the needs of your business that are typically solved by marketing (actively growing your business’s lead generation) can’t be adequately addressed by how you’ve done things in
3 Green Flags When Finding a Marketing Agency
It’s easy to talk about all the things you don’t want in an outsourced marketing agency—lack of communication, bad quality content, poor ROI—but what about the opposite? Today we’re looking at the green flags to look for when finding a marketing agency, those characteristics that show you that you’ve found a keeper. For red flags
Working with a Marketing Agency: Products vs. Services
If you’re in the market for a marketing agency to help with your business, you’ll find a wide range of prices and promises. Today, we will look at marketing companies that provide nicely packaged “products” vs. working with a marketing agency that wants to consult before offering services and why you might want to hear
Reviewing and Making Strategic Changes with Marketing Analytics
Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only do these need to run, but you also need the ability to review their success and failures to readjust marketing