Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity.
If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.
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The Short and Long-Term ROI of Marketing
In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term return on investment (ROI) strategies to grow your business’s online presence, boost your reputation, and increase your lead generation. Today
Are You Spending Too Much on Ads (or Too Little)?
In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This includes things like your marketing budget and ad spend. But how do you assess the success or failure of your
Needed Due Diligence Before Marketing Outsourcing
Your company has a marketing problem. You’ve been hard at work figuring out your needs and your options for satisfying them—including looking at internal hires and workloads—and decided to hire an outside marketing agency. Great! But before you sign on the dotted line, it’s up to you to perform due diligence before marketing outsourcing: the
Building a Marketing Department for Your Company
As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When Hiring Internally Makes Sense and is expanded here. Whether your website needs are too complex for a one-every-five-years build, you
Avoiding Spaghetti Marketing in Your Business Strategy
One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses restarting their marketing from the ruins of failed attempts. Today we’re going to dive deeper into what spaghetti marketing is,
Marketing Options Without Building Out Your Marketing Department
Marketing is an organic part of any business, and it’s one whose responsibilities and scope can creep up on a business as it grows. The problem arises when the needs of your business that are typically solved by marketing (actively growing your business’s lead generation) can’t be adequately addressed by how you’ve done things in