Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity.
If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.
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Getting in Front of Customers: Improve Your Brand Awareness
Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and
Is Your Branding Too Professional? Putting People Into Your Marketing
There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers
Call to Action: Why Your Marketing Needs to Be More Than “Buy My Stuff”
Marketing without clear options for further steps (ideally into a sales funnel) is “brand recognition” at best and wasted time at worst. But, if that next step is straight to a “buy now” button, you’ll see some customers bounce off, not ready to take that big of a jump yet. Visualizing your ideal client, you
The Marketing Analytics Behind Your Customer Journey
For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it a few steps further on either end, creating a map of how customers find and stay with your brand, not
Dealing with Confirmation Bias in Marketing & Advertising
Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our last episode of the enVisioning Success podcast, Objective Over Personal: The Science of Avatar Creation, co-hosts Julia and Laura touch
Turning Motivations into Marketing: Understanding Customer Behavior
Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today,