
The Fight Against AI Marketing Slop
AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop,
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AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop,
Now more than ever, there are many tools to make it easier to get your business online and selling. While product-based companies thrive or fail based on the quality and cost of their products, service-based
Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates
When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember
AI is everywhere, promising everything, but businesses that have gone all-in often find the shortcomings themselves. In the podcast episode AI Won’t Save You—If You Suck at Marketing, co-hosts Julia and Laura talk about these
Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,
Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts
Whether your current social media initiatives aren’t working or you’re finally looking to dive into social media marketing, the place to start is by picking the right social media platforms. There are many options to
Social media marketing is a powerful tool for any business, but it can become easy to focus solely on social media to the detriment of all your other marketing efforts. This is a topic discussed
The thing that good clients and bad clients have in common is that they both pay, but at some point, the drain these clients take on your relationships, time management, and even employee churn, means
With the rise of large language models like ChatGPT, a milquetoast blog can be produced at the click of a button. In their most recent podcast episode, Marketing Should Attract AND Repel—Stop Watering It Down,
Three weeks ago, one of the biggest password breaches hit the news—over 16 billion logins stolen from the likes of Apple, Facebook, and Google. And if that did manage to hit your radar—if it didn’t,