Advertising

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Instagram icon on phone.

How Video Advertising Might Bring Back Long-Form Video

If you asked marketers for the last 5 videos what videos you should make for your brand, the answer was probably short-form videos. For better or worse, the internet’s attention span has diminished as every

Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Setting Google Ads Conversions Means Better ROI

Running ads is expensive, so you always want to make sure you’re getting the best return on investment possible. For Google Ads, the answer is conversions. But that isn’t easy. They require work and a

Manager leading a meeting in a boring business.

The Do’s and Don’ts of Marketing a Boring Business

Other businesses might look good on social media, but your business gets the work done. If you’ve been struggling to find the right angle of marketing a boring business, it’s time to take a different

Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Running Google Ads is More Complicated Than You Think

While the actual making of the average Google Ads for search is pretty straightforward and the targeting not too complicated if you know what you’re doing, it’s the problems that arise after you hit publish

Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Google Ads: Clicks Aren’t Leads, Conversions Are

When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks

Marketing and sales teams working on lead generation funnel.

How Your Leads Disappear Between Marketing and Sales

Your marketing team is responsible for generating leads. Your sales team is responsible for turning those leads into revenue. It should be a straightforward pipeline, and both your sales and marketing teams should be marching

Google Ads icon on smart phone.

3 Reasons to Try Google Ads (and 3 Reasons Not To)

If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into

Image of a laptop with pay per click ads, surrounds by marketing and advertising icons.

Three Rules of Starting Advertising Online

Running ads for your business can be a daunting task; after all, spending your time on marketing is one thing, but your money is another. If you’re starting advertising online, keep these three rules in

Are You Targeting the Right People with Your Ads?

Ad spend is one of the fastest ways to get your service or product in front of as many people as possible. However, the cost, in this case, significant amounts of money, means it’s very

Website analytics shown through charts on a monitor

What Marketing Analytics Should You Focus On?

Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic