Branding

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

"The Power of #Hashtag" written in an open notebook underneath a woman's hand holding a pen.

Using Instagram Hashtags to Increase Brand Exposure

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the

COO Julia Becker Collins ready for her FB Live webinar.

Branding Webinar: Learning the Basics of Brand Marketing

Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being

Two versions of the Vision Advertising, one normal and one in rainbow, side by side.

Local and National Event Branding for Your Business

The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding

Slideshow and conference table at Clark University from our brand marketing workshop.

Important Takeaways from Our Brand Marketing Workshop

At the end of March, myself representing Vision, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop

Workstations and staff gathered around the word rebrand.

When and Why Should You Rebrand Your Company?

There are many reasons to rebrand your company – and there many reasons why you should not. In this digital age, it is both very easy and very hard to rebrand completely, and for the

Man with laptop targeting a bullseye with a dart.

B2B Social Media: Branding and Business Targeting

Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers

Hand Stacking Wood Cube Blocks With Word "brand" On Them.

Company Branding: The Importance of Consistency

When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company,

A gauge that measures reputation from bad to excellent.

Keys to Successful Brand Reputation Management

In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand.