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Branding

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

Vision Admin June 20, 2023
Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in

Vision Admin May 19, 2023
Rebranding written on white blocks on a pink background with crumpled balls of blue paper.

4 Rebranding Mistakes That Can Harm Your Company

Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly

Alex Geyer March 22, 2023
Young Brunette Woman Photographer Taking Photo With Camera

5 Signs It’s Time for New Brand Photos

They say a picture is worth 1,000 words. And when it comes to selling in today’s heavily digital world, strong visuals are crucial for a company’s brand presence and online reputation. Take a quick mental

Catrina Gardner February 16, 2023
Web developers working on a new website.

4 Times You Need a New Website as Your Business Grows

Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management

Alex Geyer July 30, 2022
Collation of office workers around a table scattered with information and REBRAND in large letters.

Why Rebranding Online is Harder Than You Think

There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet

Alex Geyer November 15, 2021
"Who are you?" typed onto a pblank page using a typewriter

The Importance of a Winning Mission Statement

It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s

Vision Admin March 19, 2021
"The Power of #Hashtag" written in an open notebook underneath a woman's hand holding a pen.

Using Instagram Hashtags to Increase Brand Exposure

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the

Vision Admin February 19, 2021