Business Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Google Ads icon on smart phone.

3 Reasons to Try Google Ads (and 3 Reasons Not To)

If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into

Spam email with a chat bubble above it on a computer monitor.

AI Spam: The Next Generation of AI-Created Spam Is Here

When we talk about AI nowadays, we’re mostly thinking about generative AI producing text, images, and videos of various qualities. And while AI slop is certainly an issue for end consumers and the unwary user,

Image of an animated screen and float graphs depicting business growth.

Is Your Marketing Scaling with Your Business?

Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,

Marketing team working together

For the Last Time: Marketing Isn’t Sales

Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts

Letting Bad Clients Go: Two Ways to Make It Easy

The thing that good clients and bad clients have in common is that they both pay, but at some point, the drain these clients take on your relationships, time management, and even employee churn, means

Hand holding magnet that is attracting people to it.

The Importance of Customer Retention

In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.