Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of
Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going
The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win,
Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales
Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast
In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of
In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with
In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies.
In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a
Building a business from the ground up isn’t easy, and it’s easy to overlook a marketing department on your way to the top. But once you hit a plateau, that missing component might be holding
Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These
