Business Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Person working on a computer with pop-ups indicating activities for digital marketing.

Digital Marketing Strategies Beyond Social Media

While social media platforms are essential for engaging with your audience, there are other powerful digital marketing strategies that can enhance your overall marketing efforts. In their podcast episode, No Need for a Website If

Best Practices for Strengthening Relationships with Customers

Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode,

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Why (and How) You Should Delegate Your Marketing

As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought

Hand turning dial labeled ROI.

The Short and Long-Term ROI of Marketing

In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term

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Needed Due Diligence Before Marketing Outsourcing

Your company has a marketing problem. You’ve been hard at work figuring out your needs and your options for satisfying them—including looking at internal hires and workloads—and decided to hire an outside marketing agency. Great!

Image of abstract links between various parts of a marketing department.

Building a Marketing Department for Your Company

As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When

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Avoiding Spaghetti Marketing in Your Business Strategy

One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses

Group of marketers and business people meeting over a laptop.

4 Tips for Building the Right Outsourced Marketing

If you need help with your marketing—and everyone does, including marketing agencies—there are many reasons it can be hard to commit to and then build a relationship with a marketing agency. Feeling out potential marketing

Businesswoman holding green flag and suitcase, looking up at a mountain.

3 Green Flags When Finding a Marketing Agency

It’s easy to talk about all the things you don’t want in an outsourced marketing agency—lack of communication, bad quality content, poor ROI—but what about the opposite? Today we’re looking at the green flags to

Team of marketers meet at a conference table to discuss marketing strategy.

3 Signs You Need to Invest in Strategic Marketing

You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting