Business Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

Rebranding written on white blocks on a pink background with crumpled balls of blue paper.

4 Rebranding Mistakes That Can Harm Your Company

Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly

Title copy of "Should You (and How To) Change Your Logo for Events" with Progressive Pride rainbow and Vision Advertising Branding.

Should You (and How To) Change Your Logo for Events?

It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations

Business sign that says "We are open again."

The Online Marketing Needed to Restart an Old Business

Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the

Collation of office workers around a table scattered with information and REBRAND in large letters.

Why Rebranding Online is Harder Than You Think

There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet

A picture of a person holding a phone that is unable to access Facebook, with a string of Facebook down stories in the background.

Business Bootcamp: Marketing When Social Media is Down

At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an

A salesperson building virtual rapport with a prospective client via a video-conferencing app.

Win Sales Remotely by Building Virtual Customer Rapport

Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk