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There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an
Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk
In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing
Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small
Long past are the days where a customer’s referral only extended to their immediate social circle. The internet has immortalized our opinions, fully in view of customers researching your business. However, beyond Amazon, Yelp, and
When it comes to marketing your business, one of your biggest tools will always be yourself. People buy from people, and the more you can get yourself out there being seen, heard, and engaging with
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with
This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put
It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s
While the internet can make the world a very big place, it can also make it a very cramped one as a business owner. The COVID pandemic has squeezed businesses out, but it’s also squeezed
This article originally appeared in the Worcester Business Journal on January 25th, 2021. When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from
