Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Character standing next to a bullseye with an arrow in the middle.

What Industry Marketing Do You Really Need?

Every business and brand is different, but depending on your industry—that broad category your company belongs to—some marketing makes more sense than others. In this podcast episode, Stop Taking Whatever Walks in the Door, co-hosts

Website analytics shown through charts on a monitor

What Marketing Analytics Should You Focus On?

Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic

Man searching for his ideal customers through a pair of binoculars, and finds two that fit his company's avatar.

The First Step of Marketing: Finding Your Customers

When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said

Clients and staff gravitating toward a magnetic sticking out of a computer.

Retention Starts with Clarity: Say It Right, Keep Them Close

Retention of both clients and staff comes down to one thing: clarity. If your communication isn’t clear, consistent, and aligned with your target audience, you’ll lose them. Polished writing helps, but you must understand your

The Sales Strategy Shift That Builds Trust

When trust isn’t the priority, sales conversations quickly become one-sided. Rehearsed pitches leave little room to understand what the prospect actually needs. But here’s the truth: people don’t buy because you have the perfect pitch—they