Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Individuals produce blogs and videos in front of a giant laptop as an example of expertise marketing.

Education as a Form of Expertise Marketing

Do you like to provide education to potential customers and the community at large when it comes to your business? You can also turn that into great marketing! In the enVisioning Success podcast episode, Fostering

Wooden building blocks on office desk with hand tilting block so both SQL and MQL can be read.

Focus on Marketing Qualified Leads or Sales Qualified Leads?

No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of

Marketers, Salespeople, and business owners optimizing a long sales cycle funnel with marketing.

The Types of Marketing Needed for Long Sales Cycles

Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going

Brand on social media announcing updates through a bullhorn.

Three Rules for Building Brand Trust on Social Media

Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment

Sales and marketing teams in a meeting with a presentation.

4 Steps for Marketing and Sales Team Collaboration Success

The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re

Customer feedback and service being used for online analytics.

Getting Customer Feedback to Improve Your Marketing

How do you tell if your marketing is working? While tracking conversions and sales leads can take you so far, it’s important to hear from customers directly about what is and isn’t working when it

A frustrated business man.

3 Solutions to Stop Your Sales and Marketing Disconnect

Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales

Showing Expertise Through Writing Blogs for Your Business

Want the short sell? Writing blogs for your business is great marketing by building a library of expertise in your field. In the enVisioning Success podcast episode, Trust Builder: Using Your Messages to Become the