Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Marketing agency works together in office on computers.

Selecting a Marketing Agency: How to Do It Right

Investing in a partnership with a marketing agency is important in today’s fast-paced digital world. Selecting the right marketing agency is critical. When you select a marketing agency, you are selecting a business partner. This

A pencil with eraser is correcting mistake.

Marketing Mistakes and How to Fix Them

Being in the marketing industry for 19 years, we have seen our fair share of marketing mistakes. Have you ever looked at a company’s social media post and thought, “who signed off on this?” Marketing

Man with laptop targeting a bullseye with a dart.

B2B Social Media: Branding and Business Targeting

Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers

Marketing agency making a plan for a client.

Making Marketing Plans: Measure Twice, Cut Once

Marketing – when boiled down to the basics – is about getting your company out there and your customers in. Regardless if you run a restaurant, oversee an office, or captain a company, you can

Groups of different client profiles with some highlighted.

Identifying Your Ideal Client Profiles

In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also

Cheesecake with a slice out of it, denoting how advertising is a part of marketing.

The Difference Between Marketing and Advertising Online

We get the confusion when it comes to understanding the difference between marketing and advertising – after all, while our name is Vision Advertising, we’re a digital marketing agency. It’s one of the reasons you’ll

Marketing team discussing new plan.

Getting the Most Out of Your New Marketing Partner

Just signed on the dotted line with a new marketing company? Are you about to?  Either way – this is exciting and can be intimidating because you may not know how to get the most

Question mark heap on table.

Questions to Ask When Interviewing Digital Marketing Agencies

To learn more about a potential marketing partner, it’s important to ask questions. However, it’s all about asking the right questions: ones that provide the most useful information. If you’ve ever attended a seminar about