
The Fight Against AI Marketing Slop
AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop,
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AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop,

Now more than ever, there are many tools to make it easier to get your business online and selling. While product-based companies thrive or fail based on the quality and cost of their products, service-based

Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates

When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember

AI is everywhere, promising everything, but businesses that have gone all-in often find the shortcomings themselves. In the podcast episode AI Won’t Save You—If You Suck at Marketing, co-hosts Julia and Laura talk about these

Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,

Every business and brand is different, but depending on your industry—that broad category your company belongs to—some marketing makes more sense than others. In this podcast episode, Stop Taking Whatever Walks in the Door, co-hosts

When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said

If your marketing strategy doesn’t include building a community, you’re sacrificing long-term customer loyalty and revenue. In our podcast episode, Creating a Community: Why Buying Becomes a Byproduct, we break down what community marketing means

Think marketing is the key to overnight business growth? Think again. One of the biggest misconceptions in business is treating marketing like a silver bullet. A quick fix for sales, visibility, and success. But that’s

Ever feel like you’re doing everything you can to market your business, but nothing seems to stick? It’s frustrating, but you’re not alone. Many struggle to grow when they are pouring time into their business,

Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real,