Public Relations

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

"Who are you?" typed onto a pblank page using a typewriter

The Importance of a Winning Mission Statement

It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s

Exhausted businesswoman having a headache at her office.

Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves.

A card reading "Do's and Don'ts" clothe-pinned to a string.

The Do’s and Don’ts of Marketing During a Crisis

It’s challenging to find ways to market yourself in times of crisis. A look-at-me approach can leave a bad taste in the mouths of consumers during a global pandemic or times of unrest. But you

Small business partners sitting at table in coffee shop and applying researching tools to help them during the COVID-19 pandemic

Tools to Support Small Businesses During the COVID-19 Pandemic

Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options

Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business,

Branding Your Company’s Leadership on Social Media

Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence.