Customers Noticed You Used AI: Crucial Next Steps
So, you used AI in your marketing and now your social media is going viral in a bad way, and people aren’t happy. While this is most often due to AI-generated graphics, AI-generated text can
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So, you used AI in your marketing and now your social media is going viral in a bad way, and people aren’t happy. While this is most often due to AI-generated graphics, AI-generated text can
Thinking about having a marketing agency help with social media? Make sure you’re prepared. A social media marketing agency might promise you’ll always be on the latest and hottest social media trends—but won’t tell you
Other businesses might look good on social media, but your business gets the work done. If you’ve been struggling to find the right angle of marketing a boring business, it’s time to take a different
You’ve read an article. You’ve watched a short-form video on social media. You’ve asked your AI chatbot of choice. And you think you’ve found the marketing silver bullet. Whether we’re talking to prospects, answering social
Generative AI has changed the marketing landscape, enabling business owners to generate text and images on demand for their marketing. But it hasn’t necessarily changed the landscape for the best. With low-effort AI “slop” being
Your unglamorous business isn’t going to go viral by having your staff do the latest TikTok dance. And that’s okay. If you’re a boring service, making it big on social media probably isn’t going to
If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes
There is no single thing that makes sure a video, photo, or story on social media marketing goes viral, but there are elements worth exploring. A focus on authenticity and humanity, and on showing “how
Some businesses benefit more from social media, but all brands can gain some benefits of social media marketing if they put in the work. Even if you know that social media is never going to
It’s the start of a new year, and you know what that means: those announcements from Facebook you’ve never seen or have ignored are going into effect. What’s happening right now? Your business may have
We’ve heard horror stories and had to untangle or even abandon onboarded client’s Facebook accounts because they didn’t know or had given away their personal Facebook login—the login they use for their own personal page.
Building a voice on social media is the difference between engagement and estrangement with your customers. In the podcast episode, Marketing Tactics to Leave in the Trash This Year, co-hosts Laura and Julia lament vanilla
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