If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes with your brand and makes customers happy. Today, we’ll explore the business leader marketing you need to provide that human touch for your business, without making common mistakes or turning it into your full-time job.
It’s Probably Time for New Photos (and Video)
Before anything else, when was the last time you got new photos taken of you and your leadership team? Providing that human touch that’s so needed in marketing requires first photos of actual humans. While staff headshots are a must, that’s only the bare minimum. Good brand photography and videos shouldn’t just capture your products and equipment, but the human places of your company, including at work and play. For extra credit, consider taking more unpolished photos and videos to go viral on social media.
Marketing Options for Showing Your Leadership
After photography, you’ve got several core types of marketing to promote your business leaders. Part of your work will be to ensure each of your leaders has a distinct voice and personality. Nothing makes customers lose interest more than being too professional.
- Social Media: One of the easiest to implement, it also requires work behind the scenes to get it right and avoid drama. Learn more in our blog, Branding Your Company’s Leadership on Social Media.
- Blogs: Blogs are a good way to showcase expertise and personality at the same time. Not only do you create useful marketing content for social media and email marketing, but you also provide great SEO for you and your business.
- Newsletters: Email marketing is alive and well, and many businesses and individuals read and act on marketing newsletters. Writing one that shares your thoughts, upcoming events, and more is a great way to interact with your base regularly.
- Podcasts: Starting a podcast is hard, but your industry is always looking for guests. Learn how to land them, how to be an engaging host, and how to promote your business, right here.
Showing Your Expertise and Leadership with Events & Awards
The hardest, but often the most rewarding in terms of marketing and sales, is being present at events relevant to your business, either as a speaker representing your business or as an exceptional individual receiving an award. Showing expertise, getting your name and company name in the news, and having awards to place in your bio and company website are among the best marketing available, even with all the work behind them. And of course, make sure to take photos and video during events—it always pays to bring someone along to capture it.
The important thing is to make sure your business leaders are properly coached in marketing, and that you’ve got professionals working behind the scenes to make it all happen. At Vision, we approach everything with a marketing eye. We offer full and comprehensive marketing plans, including social media, email marketing, blogs, PR, and more. If you’re interested in promoting your business and its leaders, we can help. Contact us today to get started.
