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Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers
Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor,
APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions
If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get
With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from
Canva, the online graphic design platform primarily used for social media posts and presentations, has risen to widespread popularity since being founded in 2013. With more than 110 million users, the world’s largest female-founded and
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the
Whether you’re a long-time Facebook for Business user or are looking to finally get your business on Facebook or Instagram, the new Meta Business Suite is a tool you must learn to succeed in managing
When it comes to social media platforms, who were the winners and losers of 2022 for marketing and advertising your business, and what does the future hold for social media marketing? Whether you’re an entrepreneur
With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of
