Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks
There is no single thing that makes sure a video, photo, or story on social media marketing goes viral, but there are elements worth exploring. A focus on authenticity and humanity, and on showing “how
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to
From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use
One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for your websites, social media, and pitches is immense, and the hurdles of technical skill and cost have
It’s already almost the end of 2021. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to
As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an
