Branding

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Best Practices for Strengthening Relationships with Customers

Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode,

Digital marketing terms on a sheet of gridded paper across a computer keyboard.

Can You Use SEO for Personal Branding?

When we hear about SEO (Search Engine Optimization), we often associate it with the context of businesses aiming to improve their search engine rankings. However, these same strategies are just as effective for individuals who

Brand on social media announcing updates through a bullhorn.

Three Rules for Building Brand Trust on Social Media

Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

Web developers working on a new website.

4 Times You Need a New Website as Your Business Grows

Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management

Young woman covering mouth in astonishment while reading message on smartphone looking stunned.

Avoiding Social Media Cringe for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all

A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make

10 Common Mistakes of Social Media Marketing

A business has to pour a lot of resources into social media marketing, so it can be really frustrating when it doesn’t pay off. But it’s important to realize it’s not the social media platform

COO Julia Becker Collins ready for her FB Live webinar.

Branding Webinar: Learning the Basics of Brand Marketing

Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook