CPC

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Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Google Ads: Clicks Aren’t Leads, Conversions Are

When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks

Google Ads icon on smart phone.

3 Reasons to Try Google Ads (and 3 Reasons Not To)

If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into

Women with laptop in front of large monitor with code and gears representing API data.

Why The Trend of Paid APIs Will Hurt Marketers & Businesses

APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions