Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
Running ads is expensive, so you always want to make sure you’re getting the best return on investment possible. For Google Ads, the answer is conversions. But that isn’t easy. They require work and a
If you’ve run ads unsuccessfully in the past, where was the failure point? Sometimes the ads just don’t seem to work, but that isn’t always on marketing. It’s worth reviewing your business before and after
While the actual making of the average Google Ads for search is pretty straightforward and the targeting not too complicated if you know what you’re doing, it’s the problems that arise after you hit publish
When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks
If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into
In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This
For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it
SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing
Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of
CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing
Alongside my work creating new Google Ads campaigns for our clients, I see my fair share of old and grand-fathered-in accounts of Google Ads still blissfully running ad campaigns that are years old. I understand
