“It Worked for My Friend’s Business” Is Terrible Marketing Advice
To preface this, I want to say that not all advice you get second-hand is terrible; it’s just anecdotal. And that is (for the factors we’ll go into below) much, much more likely to be
Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
To preface this, I want to say that not all advice you get second-hand is terrible; it’s just anecdotal. And that is (for the factors we’ll go into below) much, much more likely to be
Much of the time, a business only thinks about its marketing when it needs more leads, and that’s the only marketing it will focus on. And this can be a very, very expensive marketing mistake.
We all want easy answers. We all want silver bullets. But anyone who has run a business for any length of time knows there are few actual shortcuts and many dead ends when looking for
One of the constant complaints we get from prospective clients is that their last marketing agency “didn’t do anything.” And while almost all marketing agencies provide passive services such as hosting or updates, what they
Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates
When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember
Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts
AI is everywhere. Content creation, social posts, even customer service—there’s no shortage of tools claiming to revolutionize your marketing. But here’s the thing: AI in marketing is only as good as the strategy behind it.
Think marketing is the key to overnight business growth? Think again. One of the biggest misconceptions in business is treating marketing like a silver bullet. A quick fix for sales, visibility, and success. But that’s
Not all clients are worth keeping. In fact, holding onto the wrong ones could be actively hurting your business. Whether they drain your time, underpay, or constantly push boundaries, letting go of bad-fit clients can
Are you building a business by blindly following “the rules?” Well—you might just be setting yourself up for failure. Just because something is widely accepted doesn’t mean it’s right—or even effective. Breaking those rules? That’s
Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real,
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
These cookies are needed for adding comments on this website.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
UserWay is an AI-powered accessibility widget that scans a website for WCAG and ADA accessibility issues and gives visitors on-page tools to adjust contrast, font size, navigation, and other display settings.
Service URL: userway.org (opens in a new window)
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
You can find more information in our Cookie Policy and Website Terms of Use and Privacy Policy.