Paid Advertising

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Google Ads: Clicks Aren’t Leads, Conversions Are

When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks

Alex Geyer July 6, 2026

Pay to Win on Laptop surrounded by money and analytics.

Pay to Win: Why Online Advertising is a Marketing Essential

Marketing is about using all the tools at your disposal to promote your company and bring in business, so why would you ignore one? This blog is for all the businesses that want to market

Alex Geyer February 13, 2019

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Paid Advertising

Google Ads: Clicks Aren’t Leads, Conversions Are

Pay to Win: Why Online Advertising is a Marketing Essential