Paid Advertising

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Various types of digital marketing tools and icons for a business.

The Best Marketing for Service-Based Businesses

Service-based businesses need marketing that’s a little different from product-based businesses. The sales process has more steps, and consumers do more research before they reach out for an appointment or quote. So, of course, your

Julia Becker Collins posing in front of her SBE workshop "Making Paid Ads That Actually Work."

Google Ads: Clicks Aren’t Leads, Conversions Are

When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks