Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers
Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment
For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it
Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our
We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content
When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our
A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to
Hopefully, you’re viewing this companion blog after reading the main one, Plagiarism and Copyright Issues in Your Marketing. This is some content we didn’t have enough time to go into over there but is a
When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor,
If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get
