
What is TikTok, and Is It Good for Selling?
As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social
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As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all

At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an

When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for

Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video

With roughly a billion active users, businesses are jumping at the opportunity to develop immersive brand storytelling through video. Instagram Stories, Reels, and in-feed videos are great for providing engaging and dynamic insights that increase

Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator accounts. While

Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses

Social media is another way to blend strategy and creativity to draw consumers, and as a business, it’s important to decode the disconnect between your brand and ordinary users. Fortunately, the answer to this problem

Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But

Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn