Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

The logo of the enVisioning Success podcast, a rocket on a cloud.

enVisioning Success: Our Marketing & Business Podcast

We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision is all about making smarter decisions for your entrepreneurial journey, from established businesses

Vision Advertising COO Julia Becker Collins

In the News: Julia Becker Collins on Starting a Business

Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These

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What’s the Difference Between Marketing and Advertising?

For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business

Graphic conceptualizing marketing strategies and different types of media

Paid, Owned, and Earned Media: What’s the Difference?

Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the

A Procrastinator’s Guide to Last-Minute Holiday Marketing

The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of

A picture of Vision COO Julia Becker Collins presenting a Business Bootcamp webinar on the screen of alaptop on top of a desk, where someone is taking notes in a notebook

Binge-Worthy Marketing Webinars: Vision’s Business Bootcamps

Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision’s free webinar series: Business Bootcamps! At Vision, we’re

A notebook with "Marketing" written on it next to a pair of glasses, a coffee mug, a computer mouse, and a laptop on top of a desk.

BBB Event: Making the Most of Your Marketing Strategy

Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing

Two marketing agents review printouts of marketing analytics.

A Marketing Vendor Versus a Marketing Partner

People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the