Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Meta’s Shift: The End of 3rd Party Fact-Checking

Familiar with the “false information” labels that pop up underneath Facebook and Instagram posts? If you’ve seen them, you’ve likely noticed that third-party fact-checkers have been the ones determining whether misleading information is being spread.

Computer surrounded by DIY tools.

The Hidden Dangers of DIY Marketing

The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth

How to Avoid Undervaluing Your Marketing

Treating marketing like an easy add-on to your business? Think again. If you’re not leveraging marketing to its full potential, you’re leaving serious cash on the table. Good marketing isn’t something that’s just “nice to

A magnifying glass hovering over a page of statistics

Cutting Ineffective Marketing Strategies

Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not

Person sitting at desk, with a finger pointing to a gear icon.

Optimizing Your Marketing Automation Strategy

The difference between success and struggle often comes down to one factor: staying ahead of the marketing curve. With technology moving at lightning speed, it’s crucial to leverage the right tools to keep your business

Finger pointing to the word delegate, with it branching off into human icons.

Delegation Strategies: The Art of Letting Go

If you own a business and you’re still trying to do everything yourself, it’s time to take a seat and listen up. I know, it’s hard to admit. But you just can’t. Here’s the truth

Optimize Your Marketing Post-Acquisition

Acquiring a new business? It’s an exciting opportunity to expand your reach, but there’s a lot to figure out— especially when it comes to marketing. After acquisition, take a step back and evaluate. Yes, you

Icons with red arrows denoting delegation from a manager to other workers with background of a business man with pen.

Why (and How) You Should Delegate Your Marketing

As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought

Hand turning dial labeled ROI.

The Short and Long-Term ROI of Marketing

In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term

Marketing analytics and datapoints show on multiple devices.

Reviewing and Making Strategic Changes with Marketing Analytics

Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only