For another year, Vision is honored to be named as a top marketing agency in Central Massachusetts! We’d like to take a moment to thank the Worcester Business Journal for this recognition, but also talk about why we’ve been in the top 10 for Central Mass marketing agencies for the past 9 years and what you, as a business owner, can take away about getting awards for your own business.
The Worcester Business Journal Book of Lists
For over 20 years, the Worcester Business Journal (WBJ)—Central Massachusetts’s definitive source for business news—has been publishing their yearly Book of Lists. These lists, which cover the various industries owned and operated in MA, spotlight the leading businesses in the region according to several factors, including local MA staff and gross billings.
Vision’s 9th Consecutive Year in the Book of Lists
Since 2018 (the first year we applied to the Book of Lists), Vision has been a top 10 listing in the journal’s “Advertising, Marketing, and Communication Firms” for Central MA, marking our 9th year in the Book of Lists and our 9th year in the top 10.
How Vision Continues to be an Award-Winning Marketing Agency
Having recently celebrated our 25 years of marketing success and our 9th year of this award go hand-in-hand to show the staying power of good marketing and the agency behind it. We’ve not only survived, but thrived where others failed, thanks to:
- Better Consulting with Clients: All our marketing starts with consultation to better find pain points, wasted time, and failed marketing. Often we continue consultations to talk about long-term business and marketing strategy.
- No Cookie-Cutter Marketing: We sell customized services, not prepackaged products. We focus on making every marketing plan meet unique situations, needs, and your customers.
- Marketing Focus on ROI: Getting likes on Facebook isn’t useful unless there’s a strategy behind it. We work to build short- and long-term ROI for clients so their business grows with better marketing.
- Providing Education for All: We have an extensive marketing blog filled with articles of all types, our enVisioning Success podcast, and our ROI-focused downloadable Marketing Strategies Playbook.
The Marketing Worth of Pursuing Awards for Your Business
This wouldn’t be a marketing blog if we didn’t use this example as a reason why awards for your business matter—not just as bragging rights, but as marketing initiatives. Public relations is an important part of any business, not just your brand, but the people in it. Finding and pursuing awards relevant to your industry can be a lot of work, but it provides free publicity, SEO, and a feather to place in the cap of your website. The same is true for key members of your business, who should look at personal awards. Just make sure to stay away from awards that require you to pay to get them.
Thanks again to the WBJ for highlighting Vision as a top marketing agency—and other previous awards such as a top woman-owned business and our COO Julia Becker Collin’s 40 Under 40. We’ll continue to be worthy of these awards and to put in the work to find and fulfill more for both ourselves and our clients. If you’re looking to work with such a marketing agency, it’s time to contact Vision. We’d love to talk.
