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If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes
This Women’s History Month, the Center for Women & Enterprise (CWE) convened with legislative leaders, women entrepreneurs, and key stakeholders at the Massachusetts State House for the CWE Day on the Hill – Women Who
When you’re building a website, you’re probably focused on promoting your products and services, providing ways for people to contact you, and making sure that all the links work. What you may not be thinking
There is no single thing that makes sure a video, photo, or story on social media marketing goes viral, but there are elements worth exploring. A focus on authenticity and humanity, and on showing “how
This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return.
With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and
Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with
This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put
