As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
A well-written and widely distributed press release can help your company gain coverage in news outlets, influential blogs, industry-specific journals, and other targeted publications. You don’t need the next breaking headline or news-shattering story: you simply need to showcase that you and your team are doing great work within your industry and community. Below are the reasons why a press release can boost your business.
Create Instant Exposure
When writing a press release, keep your goals in mind so that you can share them instantly with a broad audience. Make a point of driving traffic to your press release from your social platforms to increase traffic, generate buzz, and provide additional content. It’s a great way to guarantee the information about your company and events are shared accurately as well.
You’ll also be able to position yourself as an expert in your field—this is a great way to build trust and credibility. An excellent PR campaign will offer you the chance to brand yourself as a high-authority company and participate in any conversation related to your industry.
You Control the Story
A press release grants you control over your news. A press release is your opportunity to articulate what’s important to you, share your intentions behind a service, explain your product’s unique value, and to respond to claims that others may have made about you, your services, or your company.
Press releases that highlight your company help to contribute to your overall brand reputation. To learn how to successfully market your brand reputation, refer to our two blogs Keys to Successful Brand Reputation and Shifting from Reputation Management to Reputation Marketing.
Build Solid Relationships
Press releases help you to create stronger ties with journalists who are looking for a great story to share with their readers. Well-written press releases can help to ensure the journalist will publish your material, instead of ignoring your story. They will also enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting stories to stay relevant in their niche.
SEO Benefits
It seems like everything is about SEO, and well, there’s a reason why. SEO goes way beyond keywords and has its hands on everything from your website’s image descriptions and alt tags, to its links and contents. A press release could also help to directly boost your company’s search engine results pages (SERPs) when its URL ranks, keep in mind this can be rare.
It’s more likely to have an indirect impact. Meaning, if you distribute a compelling press release that is picked up by a media outlet, blog, or newspaper, your company gains a link, mention, visibility, brand recognition, and even referral traffic. By hosting the press release on your website and spreading it on your social media pages, you create more SEO and backlinks.
Any company can publish a press release and promote is to a wide audience, while reaping many benefits to help your company. Whether you’re launching a new website, announcing a promotion, new product, or an award your company has received, we can help you get the word out to the world. Our team at Vision can help you to identify, refine, and create your best story so people will be excited to hear about your brand. Contact us today!
